Website audit and approval ratings
Know how trustworthy a website really is
We audit websites and give each one an Approval Rating out of 100, built from published parameters. Search a website to see its rating and the evidence behind it.
- Rated on published parameters
- Evidence shown for every score
- Ratings cannot be bought
Audited websites
Top rated websites
Ranked by Approval Rating. Websites affiliated with the operator are labelled.
The methodology
What every audit looks at
Weighted categories add up to 100 points. What a website actually delivers counts most, so a polished design can never make up for a false claim.
The process
How an audit works
The same five stages for every website, whoever runs it.
Identity check
We confirm who is legally behind the website and who is responsible for what it promises.
Evidence collection
Official registries and directories, published policies, claims and support tests.
Scoring
Each parameter is scored 0 to 5 on the evidence found, then weighted by category.
Quality review
Serious findings get a second reviewer, and the website owner can correct factual errors.
Publication and re-audit
The report goes live with its evidence and a date for the next review.
Why you can trust a rating
Independent by design
A rating is only useful if nobody can buy it. These rules apply to every website, including the ones linked to us.
Ratings cannot be bought
Website owners can send documents and request factual corrections. They cannot buy a score, a band or the Recommended label.
Evidence behind every score
Each parameter shows what was checked and where, so you can verify our work instead of taking it on trust.
A methodology you can read
Every category, weight and scoring rule is published. Missing information is never scored as zero.
Affiliations are disclosed
Websites linked to the operator carry a visible notice and are audited with the same parameters.
Run a website?
Apply to have your website audited, or send evidence to correct an existing profile. Ratings cannot be bought.
Questions